Industry’s hydrogen hype machine is in full swing. An analysis of over 200 documents obtained through freedom of information rules reveals and intense and concerted lobbying campaign by the gas industry in the EU. The first goal was convincing the EU to embrace hydrogen as the ’clean’ fuel of the future. Doing so has secured political, financial and regulatory support for a hydrogen-based economy. The second task was securing support for hydrogen derived from fossil fuels as well as hydrogen made from renewable electricity. Successful lobbying means the gas industry can look forward to a lucrative future, but this spells grave danger for the climate as well as the communities and ecosystems impacted by fossil fuel extractivism.