The next big EU lobby battle is already underway: Google, Facebook, and Microsoft are among the companies making huge efforts to shape the upcoming Commission proposals to regulate the digital market. In spite of a new lockdown, the Brussels Bubble is back in action at full speed, with a flurry of online lobby meetings and debates plus highly questionable research papers. Most unexpected of all, a leaked Google strategy document exposed the company’s aggressive pushback against ideas that could affect the company’s market power.